8 Best Social Media Platforms for Businesses in 2022
Wondering which best social media platforms for businesses, brand, or blog should opt-in 2022? You have come to the right place.
Social media marketing are always competing for domination. Eventually, it cannot be easy to find articles with the most up-to-date information on Google. The good news is we have done the legwork for you. Below, you will find the newest data from sites to support you on the top social media platform worldwide.
We will look at cool features for each social media platform, go over who should use them. Furthermore, we deliver understandings that will support you determine which ones are best for your business.
Let’s begin.
The 8 Best Social Media Platforms in 2022
Facebook is the most consequential social media platform in the world. Seven out of ten US adults use Facebook. Furthermore, more than half of Americans check multiple times daily. It comprises captions, photos, videos, or GIFs that other people comment, share, and react to post. It had founded in 2004 with head quatres in California, USA. Consequently, it has approximately 27.4 billion active users per month.
It has several features & functionality to stand out as follows:
- For instance, audience insights give small brands the capability to influence a huge pool of data. In addition, it helps them reach their target audience with Facebook ads.
- Facebook 360 permits businesses to upload panoramic-style photos from a smartphone. It creates immersive, collaborative experiences for their followers.
- Furthermore, Facebook live gives influencers a communicating medium to link with their audience.
Hence, Facebook is for every audience, especially seniors — a rapidly increasing demographic on Facebook.
In short, Facebook advertising’s massive reach and powerful social media marketing capabilities make it the best for most businesses. So, you make sure you set up a business page. And if you are a content creator, whether it is a blog post or an article for a customer, Facebook is one of the best social media networks to share content.
YouTube
When it comes to social media marketing, YouTube leads video content sharing. It lets users post, comment on, and vote on music videos, vlogs, TV shows. Furthermore, users can watch and react to live streams, educational content, movie trailers, and more. They can also subscribe to different users’ channels and add videos to playlists.
It functions as a huge search engine (2nd only to Google), making SEO important for content creators. It had founded in 2005 with head quatres in San Bruno, California, USA. Eventually, it has approximately 2 billion active users per month.
Like Facebook, YouTube also has some features to stand out.
- YouTube visually improves links to other videos and playlists. In addition, it makes your content more cooperative. They can appear at any stated time during your video.
- YouTube Live permits you to reach out by generating an appealing experience with your audience.
- After striking 1,000+ followers, channels can post live videos, text, images, GIFs, and more.
Tons of businesses have leveraged this top social media platform to reach potential customers successfully. But if you have not dedicated to producing high-quality content, you would not gain. There is a chance your audience is regularly tuning in to this best social media platform. Will they see you there?
Instagram is the best video and photo-sharing social platform. First, users upload photos and short videos. Then, add filters and other effects before sharing them with family and friends. It has possessed by Facebook, which offers improved marketing data for influencing your audience.
Instagram is an excellent place to show off products. It tells visually centered stories about your business. Whether e-commerce or personal training, you will find that users on this platform are ready to buy. It had founded in 2010 with head quatres in California, USA. It has approximately 1.082 billion active users per month.
Some features of Instagram:
- It has shoppable tags that enable users to click on products in images. They can directly go to a product page to make purchases.
- Instagram Stories are short videos with various effects that disappear after 24 hours.
- Instagram Live is an excellent way to engage your audience and interact with them.
Many brands thrive on Instagram, especially those in travel, beauty, and fashion. But if you cannot consistently post unique, high-quality images and videos, you will not catch much attention. Thankfully, there are several digital marketing companies available to make consistent posting much easier.
Instagram is expanding every day. With more advanced and powerful tools for marketers. It is a great social site for growing your business.
People visit Pinterest for influence and to discover and share new ideas.
This “best tool for planning your dreams” has virtual boards that users fill with image-based “pins,” bookmarking them for future viewing.
Pins typically link to an external site. Therefore, can re-pin it from one user’s board to another. Pinners see pins of all the other users. Also, from the topics, they are following on their feed. It had founded in 2009 with headquarters in San Francisco, California, US. It has approximately 454 million active users per month.
Standout Features of Pinterest
- “Lens” enables users to perform a visual search for objects. They have captured it on their mobile device.
- “Catalogs” enable brands to upload their catalog. It turns products into Product Pins.
- “Rich Pins” come in 4 setups: Article pins, Product Pins, Recipe Pins, App pins. Each with its powerful function.
- “Shop the Look” pins enable Pinners to bang on items and go to a product page to buy.
If you have women, and particularly Millennial moms’ audience, then Pinterest could be ideal for you. However, content must be visually astonishing on this platform. If you are not ready to spend in great images, then you will be wasting your time.
Pinterest users have shown to be ready to buy. The incredible thing is that Pinterest provides marketers plenty of tools to direct that buying intention.
Twitter is a microblogging network where users essentially share precise posts called tweets. Then, users can retweet, like, or comment on these posts to their followers. It is like having a massive chat with people all over the globe.
Twitter is full of businesses interacting with their audiences. In short, 40% of users stated buying something after seeing it on Twitter. It had established in 2006 with head quatres in San Francisco, California, US. It has approximately 353 million active users per month.
Users can see and subscribe to the create feeds. Furthermore, Twitter Polls enable users to ask a question with to choose from four answers. It is an easy way to engage your audience and get feedback on ideas. Subsequently, Twitter started Hashtags, and you can create branded hashtags to drive engagement.
Probably anyone can use Twitter, but B2B companies focusing on millennial males with high income do well. However, Twitter is a political space. So, be mindful about stepping into social and political conversations. A wrong tweet can bring critical consequences for businesses.
Twitter is a great place to chat with your audience. Show up and be ready to discuss with your people.
In terms of professionalism, no social platform can hit LinkedIn. It is a growing community of users and business owners who share and connect professionally. It makes it much more formal than other social media platforms. Eventually, its users manage to respond better to B2B content than B2C. There are approximately 310+ million monthly users of LinkedIn.
Generally, that means businesses that seek companies as clients will have more benefits. In contrast, the companies that market directly to consumers. Decision-makers and influencers are all over LinkedIn. For instance, you can get your business and message to them. Then, you can receive another sale.
Google Ads
Google Ads, previously known as Google AdWords. It is an online network established by Google. Advertisers bid to promote brief advertisements, service offerings, and product listings to online users. Furthermore, it can place ads in SERP results and on non-search sites, mobile apps, and videos. It offers services under a pay-per-click (PPC) pricing model. There are almost 1.17 billion monthly users.
It is a system based partially on keywords determined by promoters. Google uses these features to place advertising copy on pages where it might be related. Promoters pay when users redirect their browsing to click on the Ad. It can implement locally, nationally, or internationally.
Google My Business
It is an easy tool that enables you to promote your business profile and website on google search and maps. It gives you the power to engage customers when they search for your business on Google. Furthermore, it allows you to reply to reviews, products or services, and add/edit your business information. Your google business lets you present your business professionally online, beautifully showcasing your pictures and business details. The insights demonstrate how you can optimize your customer engagement for SERPs. You can also support more engagement by interacting with your customers from the customers’ tab. It lets you take advantage of your business’ presence on Google. Google My Business’ includes what was once known as Google Places for Business, Google Listings. It also includes Google+ Business Pages.
The average business gets 1,009 customer searches each month. Additionally, approximately 84% of these come from discovery searches and 16% from direct searches.
Concluding – Social Networks for Every Type of Business
You do not require the eight best social media platforms to get in front of your audience. That would be an awful idea. Instead, you can better focus on one or two platforms where your target audience is most engaged.
Each of the best social media platforms we included has its advantages and disadvantages. Choose one or two that you think could be best for your business. Then, download their app from the Android or Apple store, and follow our links above to learn more.
Now is a high time to start showing up in front of your audience. Analyze them, engage, add value, and before you know it, they will convert into loyal fans and customers.
