Finest business logo company knows to use the latest trends for making a logo. A logo that can display the message, target the right audience, and use the latest and updated graphics can yield significant results. Each color used in the logo has its emotional connotations. Like, red color can give the feeling of urgency and alertness, and as you can see it is used for the traffic to be stopped in traffic lights. Brown is the color of nature and land; it evokes the feelings of trees and wood. Similarly, people around the world help to give the vibes of sunshine.