How to Choose a Domain Name That Will Get You Clicks?
How to Choose a Domain Name That Will Get You Clicks?
The domain is your online identity where the internet visitors will come find and visit you. Online businesses either dealing with the same niches or different have fierce competition, trying to outstrip the others. The clicks and traffic are the measures that decide which business is taking the lead in the internet market and the industry. You also need them to claim your business authority and credibility. We can assist you in your search for a domain name that will get you clicks. Up for it?
Choose a General TLD for Global Audience
Select a domain name and extension depending on your business audience. If your audience is global or lives abroad other than your country, for instance, outside Pakistan, Canada, US, etc., having a cheap .com domain, .tel, .net, .org can make you available to people all over the world. Your easy availability and accessibility to your audience will definitely get you a lot more clicks than you anticipate.
Choose a domain that can stand the test of time.
The domain name that can serve your business, in the long run, will be the perfect digital name for your website. Thus, focus on whether your chosen domain can stand the test of time irrespective of the industry and business changes.
Your domain should complement your business.
Remember your domain name should match well with what you do as your business. In short, the name should reflect your mission and brand identity to work as a domain name that will get you clicks.
However, it’s not like you have to restrict it by naming the same what your business is offering today. If you do, it will evidently affect you. For instance, if your business is residing in a specific city and you name your domain following that city.
Later in time, you decide to expand your business or open a branch in the neighboring city or country. Unfortunately, your current domain name will not work for you, eventually making you lose the clicks and traffic.
Localize your general TLD
In addition to the above, localizing your brand and business can indeed help you get more customers from your location. The same is the case with the domain, and it can also help in marketing.
However, we mentioned above not to restrict your domain with a location.
What to do now?
No worries, there is a perfect solution.
The best way is to register a general TLD like cheap .com domain and attach your location to it. What we mean is that assigning a .ca, .us, .fr, .pk, etc., domain along with your .com. It can easily cater to the cities and countries population.
Many multinational companies are launching their businesses using this approach for diverse locations.
Keywords in the domain – Sometimes, it is not a good idea!
Having the keyword(s) in the domain does not guarantee the top rankings for that keyword, as Google’s John Muller said.
Also, he says that domains focusing on a specific keyword impact the site by facing difficulty pivoting to a new or different niche.
For instance, you currently deal with lavender candles in the aromatherapy niche, and you name your domain www.lavendercandles.com. However, if after some years you decide to sell Rosemary candles, or Jasmine, Vanilla, Sea Breeze, etc., the keyword in your URL will restrict you.
Instead, you can use a generic keyword like “calming scents” as your domain like www.calmingscents.com. Well! It might not rank you for this keyword. However, somehow help you in your SEO efforts and will get you clicks and qualified traffic.
Talk it through with other people.
Sometimes under pressure, people can’t think the best and make a decision. So ask for advice from other people that have already been in the online business. They can guide you best concerning the cheap domain name that will get you clicks using their experience.
Mediate Length
You have an open choice to select the characters of your domain. However, while getting a domain name exactly matching your business name, it can become long. The simpler yet catchy your domain name is, the fewer people will be confused while typing and memorizing your domain while visiting you next time.
So try your best to have a domain name with characters less than 10.
Don’t make the domain words, spellings… complicated
Users always like and prefer the easy things, so don’t make your domain name difficult for them in case they have to type it. If it is complicated, it will break their interest while typing, and your domain will lose a click.
Also, consider your audience language, such as American, British, and Australian English, which primarily creates confusion regarding domain spellings.
If possible, buy the different words order, typos, misspelling domains of your current domain. Afterward, connect them using 301 redirects. So even if the users type and click on the misspelled domain, they will land on your website rather than the competitors.
.com is still a preferred extension
Despite the introduction of new gTLDs and extensions, the .com domain still has the upper hand when it comes to popularity throughout the world. Even search engines lead the searchers to .com domains first. So why not think about getting a cheap .com domain, streamline your visibility, clicks, and traffic to your website.
Get your domain now!
Finally, when you decide to have your chosen domain name now, it is time to own it before anyone else grabs it.
A Free domain name checker is available on many of the domain companies. You can check it out there if your decided domain is available or already bought by another business. Sometimes you plan to have a domain name after thinking it through; however, it has already been taken. Don’t be heartbroken; instead, tweak your desired name a bit and check again on the tool and the social networks and register it. In addition, find a good domain registrar company to register the domain.
Some famous and reliable domain name registration providers
- Navicosoft
- Namecheap
- GoDaddy
- SilkHost
- HostGator
- Bluehost
- Domain.com
- Resgister.com
Registering the domain name that will get you clicks with a convenient registrar will get you the best quality services with satisfaction. You can expect high-end level support and a competitive price. So be wise choosing your domain registrar as well.
We have shared the exclusive tips to get the domain name that will get you clicks and boost your digital presence in this post. So follow these tips and find your way around.
