Social listening for social media marketing | What & Why?
Social listening for social media marketing | What & Why?
Social media marketing is the most pocket-friendly form of digital marketing via social media platforms. However, social listening refers to keeping a check on social pages for mentioning your brand, product, or competitors. In other words, it is about keeping your eyes wide open in the market, especially knowing the status of your brand and the state of your competitors. Social listening for social media marketing has become a necessity to get better insights about your social media marketing campaigns.
Social listening and social media monitoring
However, social listening for social media means to take notes of the consumer’s tone, expression, and emotions of your consumer about the brand or competitor. It is much more than the record of a number of your brand mention.
You may mistake social listening is often mistaken as another term used for social media monitoring. However, both approaches are too different. Social media monitoring is all about the metrics such as leads, engagement, brand mention, competitor mention, industry trend, or hashtags. In short, monitoring is more about return on investment or testing campaigns.
Significance of social media listening
Lagging in social platforms will cost you much because social listening helps you curating useful strategies with information about what your customers like and whatnot. Furthermore, it alleviates the risks and prevents brand crisis by providing a platform to address the issue. Hence, it makes it possible to control the crisis even before it breaks out.
Social listening for social media marketing means better customer care support. There are several social media tools, only one google search away. These social listening tools help the brands in engaging with the consumers. Wondering how?
They help to filter out the noise and help the brands in responding to the actionable posts. Often, it results in Nike, Coca Cola, Starbucks, Netflix, Spotify are known for their engagement with their customers. Indeed, they manage excellent customer care support. Moreover, social listening helps you analyze why a strategy is successful or unsuccessful, which allows the design of future marketing strategies.
Social listening Tips
- For the best social listening practices, you must keep a broader horizon. Furthermore, you must know the most relevant social media platform for your brand. For example, LinkedIn is the best suitable platform for B2B social media marketing. However, Facebook is a better option for B2C.
- Learning from your competitors is vital to compete with competing or outstanding strategies.
- Share your social listening stats with your customer service, product development, as well as your content marketing teams.
- Remember to respond to your customers because this will give you the benefits of social media monitoring only if you do not.
