Keyword tools used in SEO services | Keyword Research
Keyword tools used in SEO services | Keyword Research
The keyword is the king of digital marketing. Search engine optimization of your website makes the search engines rank your website higher in your competitors’ SERPs. Keywords are of pivotal importance to SEO because a search marketing campaign’s success relies on competitive keywords and their optimization. Such grave importance of keywords calls for a good investment. SEO services are readily available with a top-notch digital marketing agency. Several keyword tools are used in SEO services to provide you the best ranking optimized content with the most competitive keywords.
Keyword research is an on-going process. There has been such severe competition that posting optimized content online and sitting back is not the option. The most prominent mistake a newbie marketer usually makes is conducting SEO keyword search only once. They do not put efforts to update or expand their keywords. Sometimes, they target the competitive keywords and rank nowhere near the top SERP rankings. To avoid it and provide promising results, several keyword tools are used in SEO services by the agencies.
Keyword Research Tools
A keyword research tool is simply a research instrument for keywords. Mostly, a keyword research tool employs Google Autocomplete to predict the keywords for the seed keyword. It shows you a list of long-tail keywords with the relative competition. Hence, you can choose your keywords to optimize your content from that list. In short, Keyword research tools just make it easy!
Google AdWords Keyword Planner
Google AdWords Keyword Planner is one of the most common keyword research tools used in SEO services. It allows you to enter three seed keywords as well as a URL to get the keyword suggestions. However, less-for-more is still the best approach.
Moreover, it offers you four years of data statistics, which is huge. However, Google Keyword Planner has reduced the number of keyword suggestions as well as keyword filters. So, you may wish to look into some other tools used in SEO services.
Keyword Generator
Keyword generator offers more than 150 keyword suggestions for a single seed keyword. It suggests the keywords, but it mentions the keyword difficulty and keyword volume. Greater the keyword difficulty is, the higher will be the demand for backlinks. Furthermore, it suggests the keywords relative to the geographical region and the search engine you choose.
Keyword Sheeter
Keyword sheeter serves you well. For one or two seed keywords, it would give you 1000+ suggestions within a minute. The incredible thing about it is the negative and positive filters. You can filter your results, which exclude a specific word or includes a particular word. However, Sheeter, unlike keyword planner and generator, does not indicate the keyword difficulty and volume.
